Contents
Web Analytics
AI Content Helper
Report Builder
Site Explorer
This month’s highlights include traffic acquisition channels in Web Analytics, a chat function in AI Content Helper, competitive maps in Report Builder, a batch AI function in Site Audit, and more.
Let’s get right into it.
Group traffic sources by acquisition channel
See which channels are bringing you the most traffic: Search, Direct, LLM, Email, Newsletter, and so on.
The “Internal” channel refers to traffic coming from the target project itself.
Go deeper from here – if you want to see how often your page is mentioned in specific chatbots, just click on the channel “LLM” to apply that filter, then toggle to Sources. This will show you a list of chatbots you’re mentioned in, and how many visitors came from each one.
Filter improvements
We’ve improved all the filters to let you:
- See suggestions when typing in filter fields
- Toggle between Any/All to combine OR/AND rules
- Click on any item in the results below to filter by it
- Hold Option (⌥) or Alt (depending on OS) + click on an item to quickly exclude it from your results
Chat function
Improve your content for both humans and search engines – just open a chat and ask AI to identify weak points in your content, brainstorm ideas, refine your article structure, and more.
Teaser: some big features are in the works, like inline suggestions you can apply with a click and collaborative editing!
Competitive map
See how your competitors stack up against you online with your own comprehensive competitive map.
Just select your competitors and customize your comparison across three axes to build your map. Choose from key backlink, organic, and paid metrics.
Site Explorer
Organic positions in Paid keywords report
Use the organic positions filter or column to find out if you’re running ads on keywords your website already ranks for organically. This helps you detect if you’re cannibalizing your own rankings and wasting advertising budget.